On-Page SEO on URL Structure 50 MCQs

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Welcome to King Peedia. We are provide On-Page SEO MCQs on URL Structure 50 MCQs to help you understand how the web addresses (URLs) of your pages affect how well they show up in search results.


These questions will teach you why it's important to have clear and simple web addresses, how to help search engines understand what your pages are about, and how to make your website easy for people to find and use.


Whether you're preparing for an interview, new to website optimization, or looking to improve your existing skills, these questions will give you practical tips you can use right away.


50-MCQs-On-Page-SEO-URL-Structure



1. What is the purpose of using a 302 redirect for URL optimization?

A) To permanently redirect users to another page

B) To inform search engines about the preferred version of a URL

C) To temporarily redirect users and search engines to a new URL

D) To prevent search engines from indexing the original URL


Answer: C) To temporarily redirect users and search engines to a new URL


2. Which of the following URL structures is recommended for SEO?

   A) www.example.com/product?id=123

   B) www.example.com/category/product-name

   C) www.example.com/123abc

   D) www.example.com/page.php?category=5


   Answer: B) www.example.com/category/product-name


3. Which element of a URL is considered the most important for SEO?

   A) Domain name

   B) Protocol (HTTP/HTTPS)

   C) Path

   D) Query parameters


   Answer: C) Path


4. What is the significance of using hyphens (-) in URLs?

   A) Hyphens improve readability for users

   B) Hyphens are not recommended in URLs

   C) Hyphens are treated as spaces by search engines

   D) Hyphens have no impact on SEO


   Answer: A) Hyphens improve readability for users


5. Which of the following URLs is the most SEO-friendly?

   A) www.example.com/product/123

   B) www.example.com/p?category=5&id=123

   C) www.example.com/!@#$%^&*()

   D) www.example.com/123-abc%20xyz


   Answer: A) www.example.com/product/123


6. How does a well-structured URL affect SEO?

   A) It helps search engines understand the content of the page

   B) It automatically generates more backlinks

   C) It increases the website's domain authority

   D) It reduces the need for content optimization


   Answer: A) It helps search engines understand the content of the page


7. What is the recommended maximum length for a URL?

   A) 50 characters

   B) 100 characters

   C) 150 characters

   D) There is no strict limit


   Answer: D) There is no strict limit


8. Which of the following URL structures is generally not recommended for SEO?

   A) www.example.com/category/subcategory/product-name

   B) www.example.com/productname123

   C) www.example.com/123456789

   D) www.example.com/product-name.html


   Answer: B) www.example.com/productname123


9. What is the purpose of using URL parameters in dynamic URLs?

A) To improve the loading speed of web pages

B) To simplify the structure of URLs

C) To track user interactions and behavior

D) To decrease the relevance of URLs to search engines


Answer: C) To track user interactions and behavior


10. Which of the following URL structures is considered dynamic?

    A) www.example.com/category/product-name

    B) www.example.com/product?id=123

    C) www.example.com/keyword-rich-url

    D) www.example.com/123-abc


    Answer: B) www.example.com/product?id=123


11. Which of the following is an example of a static URL?

    A) www.example.com/page.php?id=123

    B) www.example.com/category/product-name

    C) www.example.com/keyword-rich-url

    D) www.example.com/page123


    Answer: B) www.example.com/category/product-name


12. What is the purpose of adding keywords to URL structures?

    A) To make URLs longer and more descriptive

    B) To improve the aesthetics of URLs

    C) To increase the likelihood of ranking for specific search queries

    D) To decrease the loading time of web pages


    Answer: C) To increase the likelihood of ranking for specific search queries


13. Which of the following URL structures is preferred for international SEO targeting multiple languages?

    A) www.example.com/en/page

    B) www.example.com/page?lang=en

    C) www.example.com/page

    D) www.example.com/page/en


    Answer: A) www.example.com/en/page


14. What is the purpose of using lowercase letters in URLs?

    A) To improve readability for users

    B) To prevent case sensitivity issues with web servers

    C) To comply with SEO best practices

    D) To avoid duplicate content penalties


    Answer: B) To prevent case sensitivity issues with web servers


15. Which of the following URL structures is considered suboptimal for SEO?

    A) www.example.com/category/subcategory/product-name

    B) www.example.com/product?product_id=123

    C) www.example.com/keyword-rich-url

    D) www.example.com/page123


    Answer: B) www.example.com/product?product_id=123


16. How does a descriptive URL structure contribute to user experience?

    A) It helps users navigate the website more easily

    B) It increases the loading speed of web pages

    C) It adds complexity to the website architecture

    D) It decreases the relevance of content to search engines


    Answer: A) It helps users navigate the website more easily


17. What is the purpose of including relevant keywords in URL slugs?

    A) To improve the appearance of URLs in search engine results

    B) To make URLs longer and more descriptive

    C) To make it easier for search engines to understand the content of the page

    D) To increase the number of inbound links to the website


    Answer: C) To make it easier for search engines to understand the content of the page


18. Which URL structure is recommended for a blog post titled "Top 10 SEO Tips for Beginners"?

    A) www.example.com/blog/top-10-seo-tips-for-beginners

    B) www.example.com/blog/article123

    C) www.example.com/seo-tips

    D) www.example.com/top-10-beginner-seo-tips


    Answer: A) www.example.com/blog/top-10-seo-tips-for-beginners


19. How can URL parameters impact SEO?

    A) They can cause duplicate content issues

    B) They improve the loading speed of web pages

    C) They increase the website's domain authority

    D) They have no effect on search engine rankings


    Answer: A) They can cause duplicate content issues


19. How does using keyword-rich anchor text in internal links impact SEO?

A) It has no impact on SEO.

B) It helps search engines understand the relevance of the linked page to the anchor text.

C) It increases the likelihood of a penalty from search engines.

D) It slows down the loading speed of web pages.


Answer: B) It helps search engines understand the relevance of the linked page to the anchor text.


21. Which of the following characters is generally NOT recommended to be used in URLs?

    A) Hyphen (-)

    B) Underscore (_)

    C) Ampersand (&)

    D) Plus sign (+)


    Answer: C) Ampersand (&)


22. What is the purpose of URL encoding?

    A) To compress URLs for faster loading

    B) To convert special characters into a format that can be transmitted over the internet

    C) To increase the security of URLs against hacking attempts

    D) To make URLs more visually appealing to users


    Answer: B) To convert special characters into a format that can be transmitted over the internet


23. Which of the following URL structures is considered most readable and user-friendly?

    A) www.example.com/p?cat=5&prod=123

    B) www.example.com/category/subcategory/product-name

    C) www.example.com/123456789

    D) www.example.com/product-name.php


    Answer: B) www.example.com/category/subcategory/product-name


24. How does the placement of keywords in a URL impact SEO?

A) Keywords should be placed at the beginning of the URL for better optimization.

B) Keywords should be placed at the end of the URL for better optimization.

C) The placement of keywords in the URL has no impact on SEO.

D) Keywords should be evenly distributed throughout the URL for better optimization.


Answer: A) Keywords should be placed at the beginning of the URL for better optimization.


25. What is the purpose of implementing a 404 error page for URLs?

    A) To redirect users to the homepage when a URL is not found

    B) To inform users that the requested page does not exist

    C) To prevent search engines from crawling the website

    D) To increase the loading speed of web pages


    Answer: B) To inform users that the requested page does not exist


26. Which of the following URL structures is most suitable for pagination?

    A) www.example.com/page/1

    B) www.example.com/pagination?page=1

    C) www.example.com/page-1

    D) www.example.com/page1


    Answer: A) www.example.com/page/1


27. What is the purpose of using breadcrumbs in URL structures?

    A) To indicate the hierarchy of pages within the website

    B) To add keyword variations to URLs

    C) To block search engine crawlers from indexing a page

    D) To shorten the length of URLs


    Answer: A) To indicate the hierarchy of pages within the website


28. How does a descriptive URL structure impact click-through rates (CTR) in search engine results?

    A) It has no impact on CTR.

    B) It decreases CTR because long URLs are less visually appealing.

    C) It increases CTR by providing users with a clear idea of the page content.

    D) It decreases CTR by making URLs harder to remember.


    Answer: C) It increases CTR by providing users with a clear idea of the page content.


29. Which URL structure is recommended for optimizing for voice search?

    A) www.example.com/category/product-name

    B) www.example.com/keyword-rich-url

    C) www.example.com/product?id=123

    D) www.example.com/page123


    Answer: A) www.example.com/category/product-name


30. What is the purpose of using a sitemap for URL optimization?

    A) To provide users with a visual representation of the website structure

    B) To inform search engines about the pages on the website

    C) To automatically generate URLs for new content

    D) To increase the loading speed of web pages


    Answer: B) To inform search engines about the pages on the website


31. Which of the following URL structures is considered the most user-friendly for mobile devices?

    A) www.example.com/page123

    B) www.example.com/mobile/page123

    C) www.example.com/p?m=123

    D) www.example.com/page-123


    Answer: B) www.example.com/mobile/page123


32. How does the inclusion of relevant keywords in URLs impact SEO?

    A) It has no effect on SEO.

    B) It can help improve the page's ranking for specific search queries.

    C) It reduces the crawlability of the website.

    D) It decreases the loading speed of web pages.


    Answer: B) It can help improve the page's ranking for specific search queries.


33. What is the purpose of using a trailing slash (/) in URLs?

    A) To separate different sections of the URL

    B) To indicate that the URL is secure (HTTPS)

    C) To specify a directory rather than a file


    Answer: C) To specify a directory rather than a file


34. Which of the following URL structures is recommended for optimizing for local SEO?

    A) www.example.com/page123

    B) www.example.com/keyword-rich-url

    C) www.example.com/city/category/product-name

    D) www.example.com/page?location=city


    Answer: C) www.example.com/city/category/product-name


35. What is the purpose of using URL canonicalization?

    A) To specify the preferred version of a URL when multiple versions exist

    B) To increase the number of internal links within a website

    D) To optimize URLs for voice search


    Answer: A) To specify the preferred version of a URL when multiple versions exist


36. How does URL structure impact site hierarchy?

    A) It has no impact on site hierarchy.

    B) It determines the order in which pages are displayed in search engine results.

    C) It helps establish the relationship between different pages on the website.

    D) It determines the size of the website's sitemap.


    Answer: C) It helps establish the relationship between different pages on the website.


37. Which of the following URL structures is recommended for optimizing for featured snippets?

    A) www.example.com/featured-snippet/page123

    B) www.example.com/page123

    C) www.example.com/?featured=123

    D) www.example.com/page/featured-snippet


    Answer: A) www.example.com/featured-snippet/page123


38. What is the recommended character limit for a URL according to Google?

A) 50 characters

B) 100 characters

C) 150 characters

D) No specific character limit


Answer: D) No specific character limit

39. How does URL structure affect site navigation?

    A) It has no impact on site navigation.

    B) It determines the order in which pages are listed in the website's navigation menu.

    C) It influences the ease with which users can navigate between pages.

    D) It determines the number of clicks required to reach a specific page.


    Answer: C) It influences the ease with which users can navigate between pages.


40. Which of the following URL structures is recommended for optimizing for rich snippets?

    A) www.example.com/page123

    B) www.example.com/rich-snippet/page123

    C) www.example.com/?snippet=rich123

    D) www.example.com/page/rich-snippet


    Answer: B) www.example.com/rich-snippet/page123



41. Which of the following URL structures is considered the most user-friendly for users and search engines alike?

    A) www.example.com/category/productname

    B) www.example.com/page?id=123

    C) www.example.com/123456789

    D) www.example.com/product-name


    Answer: A) www.example.com/category/productname


42. What is the purpose of using descriptive words in URL slugs?

    A) To confuse search engines and prevent them from indexing the page

    B) To provide additional context to users and search engines about the page content

    C) To reduce the length of URLs for better optimization

    D) To make the URL visually appealing without any functional purpose


    Answer: B) To provide additional context to users and search engines about the page content


43. Which of the following URL structures is preferred for a blog post titled "The Ultimate Guide to SEO Techniques"?

    A) www.example.com/seo-guide

    B) www.example.com/blog/123456789

    C) www.example.com/the-ultimate-guide-to-seo-techniques

    D) www.example.com/article/seo-techniques


    Answer: C) www.example.com/the-ultimate-guide-to-seo-techniques


44. How does using a consistent URL structure across a website benefit SEO?

    A) It confuses search engines and lowers the website's ranking.

    B) It improves user experience by making navigation predictable.

    C) It increases the likelihood of indexing errors.

    D) It decreases the website's authority in search engine algorithms.


    Answer: B) It improves user experience by making navigation predictable.


45. What is the purpose of using a robots.txt file in URL optimization?

    A) To specify which pages search engine crawlers should not access

    B) To automatically generate URLs for new content

    C) To redirect users to another page when a URL is not found

    D) To increase the loading speed of web pages


    Answer: A) To specify which pages search engine crawlers should not access


46. Which of the following URL structures is considered the most scalable for large websites?

    A) www.example.com/page123

    B) www.example.com/category/subcategory/page-name

    C) www.example.com/?page=123

    D) www.example.com/123456789


    Answer: B) www.example.com/category/subcategory/page-name


47. How does using dynamic parameters in URLs impact SEO?

    A) It improves the loading speed of web pages.

    B) It makes URLs more memorable for users.

    C) It can create duplicate content issues if not handled properly.

    D) It decreases the website's bounce rate.


    Answer: C) It can create duplicate content issues if not handled properly.


48. What is the recommended length for a URL slug?

    A) 50 characters

    B) 100 characters

    C) 150 characters


    D) It should be as short as possible while still descriptive


    Answer: D) It should be as short as possible while still descriptive


49. How does including target keywords in URL slugs impact SEO?

    A) It has no effect on SEO.

    B) It helps search engines understand the topic of the page.

    C) It increases the risk of keyword stuffing penalties.

    D) It decreases the relevance of the URL to the content.


    Answer: B) It helps search engines understand the topic of the page.


50. Which of the following URL structures is recommended for optimizing for mobile-first indexing?

    A) www.example.com/page123

    B) www.example.com/mobile/page123

    C) www.example.com/page?id=123

    D) www.example.com/page-123


    Answer: B) www.example.com/mobile/page123



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