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Your Website's Performance with INP - 5 Free Tools for Better Technical SEO

Your Website's Performance with INP - 5 Free Tools for Better Technical SEO

Get ready for INP Metric with these 5 tools! INP stands for "Interaction to Next Paint" and it's a new way to measure how quickly your website responds to user actions. These tools can help you improve your website's INP score, which is important for making sure your site is fast and responsive. Plus, they're all free to use!

In Shorts:

  • INP (Interaction to Next Paint) measures how quickly your website responds to user actions like clicks or typing.
  • Lower INP scores mean faster response times, ideally under 200 milliseconds for a good user experience.
  • To improve INP, focus on optimizing JavaScript and CSS, which affect responsiveness.
  • Important INP optimization tools include Site Kit by Google, DebugBear, Web Vitals Chrome Extension, TREO Site Speed, and Chrome Web Vitals Library.
  • Even though INP may not directly impact rankings, it's crucial for enhancing sales, clicks, and ad views, aligning with Google's ranking signals for better user experiences and improved performance overall.

Website's Performance with INP in shorts infographic

What Is Interaction to Next Paint (INP)?

INP measures how quickly a website responds visually after a user takes an action, like clicking a button or typing. It shows the delay between the user's action and when they see a response on the screen.

The goal of INP is to ensure that websites react promptly to user input, providing a smooth and responsive experience. For instance, when you click a button to add a product to your shopping cart, INP measures how long it takes for the website to show that the action was completed.

Lower INP scores indicate faster response times, which is what you want. Ideally, INP scores should be under 200 milliseconds for a good user experience.

To optimize for INP, focus on improving JavaScript and CSS, which are key factors affecting responsiveness.

INP measures various user interactions, including:

  • Mouse clicks
  • Touches on touchscreen devices
  • Keyboard presses (both physical and virtual)

Why Is Important of Interaction to Next Paint (INP)?

Important of Interaction to Next Paint (INP) infographic

Interaction to Next Paint (INP) is important for several reasons:

  • User Experience: INP measures how quickly a website responds visually after a user takes an action. Faster response times lead to a smoother and more enjoyable user experience, increasing user satisfaction and engagement.
  • Website Performance: Websites with fast response times tend to perform better in terms of sales, conversions, and user retention. Improving INP can directly impact key performance indicators and contribute to the overall success of a website.
  • Search Engine Rankings: While INP may not be a direct ranking factor, it aligns with Google's emphasis on user experience and page speed. Websites that prioritize responsiveness and fast loading times are more likely to rank higher in search engine results.
  • Competitive Advantage: In today's competitive online landscape, every small improvement in user experience and performance can give a website an edge over competitors. Optimizing INP can help differentiate a website and attract and retain more visitors.
  • Ad Revenue: Faster websites tend to have higher ad viewability and click-through rates, leading to increased ad revenue for website owners. By improving INP, website owners can optimize their ad performance and generate more revenue from advertising.

Improving Website Responsiveness with Interaction to Next Paint (INP)

Interaction to Next Paint (INP) was created by Google to measure how fast a website responds when you do something, like clicking a button. It helps website owners make their sites quicker and more enjoyable for users.

INP Measurement And Optimization Tools

When it comes to improving INP scores, there's no one-size-fits-all solution because INP issues often stem from the JavaScript and CSS used in various elements of a webpage, like themes, plugins, and extra features.

For instance, adding fancy image carousels or animation effects can increase the load time of JavaScript and CSS, which can harm INP scores. Simply minifying these files might not solve the problem. That's why it's crucial to audit the code and pinpoint anything that doesn't contribute to the website's functionality and user experience.

The primary function of an INP optimization tool is to detect what's causing delays in visual feedback after a user interaction.

For example, fancy image carousels or animations can slow down load times, affecting INP scores. Simply minifying files might not solve the problem. That's why auditing the code is crucial to pinpoint anything hindering user experience.

INP optimization tools primarily detect delays in visual feedback after user interactions.

5 Interaction To Next Paint Diagnostic Tools

1. Site Kit by Google (WordPress Plugin)

With over 4 million WordPress installations, 🔗 Site Kit by Google is a powerful tool for integrating Google search data into your WordPress dashboard. It provides PageSpeed Insights and Search Console data, offering actionable advice for improvement.

2. DebugBear INP Analyzer - Speed Up Your Website (Free And Paid Versions

🔗INP DebugBear offers both free and paid versions. The free version includes an Interaction to Next Paint tool that crawls webpages, diagnoses issues, and provides actionable tips for fixing INP problems.

3. Web Vitals Chrome Extension

This 🔗  Web Vitals Chrome extension provides core web vitals metrics, including INP. It features a heads-up display (HUD) that overlays webpages, aiding developers in making changes and improvements.

4. TREO Site Speed

🔗 TREO Site Speed offers fast Page Speed tools with a user-friendly interface, making it easy to interpret and understand the data.

5. Chrome Web Vitals Library

This 🔗 Chrome Web Vitals Library advanced tool measures core web vitals metrics from actual site visitors. It can be deployed by publishers on their own web servers, allowing them to troubleshoot real webpage issues effectively.

Get Ready For INP

Even though INP might not directly impact rankings, it's still a important metric for ensuring the fastest page experience. This is because site speed has been proven to enhance sales, clicks, and ad views. Additionally, optimizing for INP aligns with signals that Google considers for ranking. So, focusing on INP can lead to better user experiences and improved performance overall.


INP is super important for making sure your website works well and keeps visitors happy. By using the right tools and making your site faster with INP, you can make it more enjoyable for people to use and more successful overall.

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