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SEO Starter Guide 5 Key Tips

SEO Starter Guide 5 Key Tips

The updated SEO Starter Guide offers five important tips to boost your website's performance. These tips focus on creating webpages that build trust and provide a great user experience. It's all about making your site better for visitors and search engines alike!

In Shorts:

  • Use links that match what you're talking about to make your site more popular.
  • Organize your content in a clear way so people can follow along easily.
  • Stick to the main topic to avoid confusing your readers.
  • Keep things short and simple to help people understand better.
  • Use similar-looking images to make your site look neat and professional.

SEO Starter Guide 5 Key Tips infographic

1. Links That Make Sense

When you write stuff for your website, it should be helpful to the people who visit. Recently, in a court case involving Google, it came out that how people use your site can affect how high it shows up in Google searches. This is called Navboost. There's even a special patent that talks about how these actions can give your site a better score and make it rank higher. So, if your content gets people to do good things on your site, like clicking around and staying for a while, it can actually make your site more popular.

In the past, the links in content were sometimes not very helpful because they didn't always match what the page was about or use the right words. For example, instead of linking to a page about sitemaps with a sentence like "Learn more about how to build and submit a sitemap," the new way is to use words that really fit the topic, like "If you’re open to a little technical challenge, you could also submit a sitemap—which is a file that contains all the URLs on your site that you care about."

So, using links that match what you're talking about means linking to other pages on your site in a way that makes sense. This helps people find more useful stuff on your site, and it also tells search engines like Google that your site is well-organized and has stuff people are looking for.

2. Clear Page Structure:

One big change you'll notice in the new SEO Starter Guide is that it's a lot shorter than the old one. The old guide had around 8,639 words, while the updated version has only about 4,058 words. That's a 53% reduction in size!

But here's where it gets interesting: The old guide had a whopping 92 different heading elements, from big ones (like H1) to smaller ones (like H5). In the new version, there are only 27 heading elements, ranging from H1 to H3.

Now, if the rate of using headings had stayed the same, the new guide would have had around 53% of its content in headings. But it didn't work out that way. The actual decrease in heading use was much more significant – 71% less, to be exact.

This means that Google used 34% fewer headings in the new version compared to the old one. So, even though the guide is shorter, it's also more organized, with fewer headings but still giving clear structure to the content.

3. Focused on Specific Topics:

The reason there are fewer headings in the updated SEO Starter Guide is because it's now more focused on covering the main topics without diving into super detailed sub-sub-sub-topics. In the old version, there were lots of these smaller headings – 31 H4 headings and 12 H5 headings, to be exact.

The new structure makes sure to give you all the essential info you need on a topic, but if you want more detailed stuff, you can follow a link to another page.

With this shorter format, it's easier for you to grasp the whole topic as one focused piece.

Even though the number of main topics covered in the new guide is almost the same as the old one (11 in the new guide versus 12 in the old one), the big difference is in how focused each topic is.

Here are the main topics in the new guide:

  • How Google Search Works
  • When Will I See Results?
  • Help Google Find Your Stuff
  • Organize Your Website
  • Make Your Site Interesting and Useful.
  • Control How Your Site Looks in Google
  • Use Images Well
  • Optimize Your Videos
  • Promote Your Website
  • Things Not to Worry About
  • Next Steps

And here are the main topics in the old guide:

  • Who Is This Guide For?
  • Getting Started
  • Help Google Find Your Content
  • Help Google (and Users) Understand Your Content
  • Manage Your Appearance in Google Search Results
  • Organize Your Site Hierarchy
  • Optimize Your Content
  • Make Your Site Mobile-Friendly
  • Promote Your Website
  • Analyze Your Search Performance and User Behavior

Only five topics were kept the same in the new guide:

  1. Get Found by Google
  2. Organize Your Site
  3. Make Your Site Interesting and Helpful
  4. Avoid Annoying Ads
  5. Spread the Word

And the rest were either combined or removed as main topics.

4. Short and Sweet Wins:

The way we read stuff on our phones has totally changed how we consume content. Now, we're all about getting just the info we need, when we need it. Back in the day, if you wanted to look something up online, you had to trek over to a computer. Now, it's just a few taps away, whether it's something big or small.

But let's be real, scrolling through a super long article on your phone is a pain.

So, what the new webpage does is find a middle ground. It gives you all the important stuff you need to know, but it doesn't drag on forever. It's like getting the best of both worlds – a page that's right on topic and has all the info you need without making you scroll for ages.

5. Unified Visuals Matter:

Take a look at the images on the new webpage – they all have a similar style and color scheme. Now, compare that to the old version, where the images were all over the place. Some were yellow, others bright red, and some even had photos mixed in. It was like a bunch of teammates wearing different uniforms.

Even if you're using stock images, sticking to ones from the same artist can really help tie everything together.

Having images with similar colors on the new webpage makes everything look more polished and professional. And when things look pro, it builds trust with the people checking out your page.


1. Smart Links:

Linking to relevant content enhances readability and guides readers to additional helpful resources.

2. Structured Pages:

A clear sequence of topics leads readers through the content logically, making it easier to digest the entire document.

3. Stay on Point:

Staying on-topic reduces distractions and improves comprehension of the main subject matter.

4. Brevity Wins:

Providing just the right amount of information prevents overwhelm and ensures clarity for readers.

5. Consistent Visuals:

Maintaining visual consistency with images and graphics enhances professionalism and fosters trust, even with stock imagery from the same artist portfolio.


The updated SEO Starter Guide offers valuable insights to website performance. By focusing on relevant linking, clear page structure, topic specificity, concise content, and unified visual elements, users can improve their website's user experience, trustworthiness, and search engine visibility. These key takeaways provide actionable strategies for creating more effective and engaging web content.


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