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SEO and the World of Topic Taxonomy

World of Topic Taxonomy and SEO

Organizing your content with a topic taxonomy is like creating a roadmap for your website to show that you know your stuff. Think of it as a system that helps you sort and name things based on their similarities. Scientists use it to organize things in their field, but you can use it too for your topics. 

This is a smart move for SEO because it boosts your chances of ranking higher in search results. It's all about presenting your expertise and authority in a way that search engines love.


In Shorts:


  • What is Topic Taxonomy?: It's like creating a roadmap for your website by sorting information into topics and subtopics based on their similarities. This helps you present your expertise in a way that search engines love.
  • Shift from Keywords to Topics: With advancements like deep learning and Google's RankBrain, the focus has shifted from keywords to understanding actual topics within content.
  • Identifying Subtopics: Subtopics enrich webpage content, providing a comprehensive view of the main theme. For example, a clothing product page might include subtopics like size, material, and fit.
  • Significance of Topics and Subtopics: Understanding the main topic and outlining relevant subtopics is crucial for SEO success. Google matches queries to meaningful answers, which revolve around well-defined topics and subtopics.
  • Keep Answers Clear and Concise: When sharing information, focus on being concise and delivering clear answers. Google and users prefer fast and accurate information, so avoid unnecessary details and stay focused on what matters most.

SEO and the World of Topic Taxonomy Infographic



Topic Taxonomy Explained in Simple Words


Topic Taxonomy simplifies content by sorting information into topics and subtopics. It's like creating a roadmap for your webpage, outlining the main subjects it covers. The aim is to build a well-structured document that makes sense in relation to a specific topic. Think of it as stepping back to see the big picture of your content – it's about understanding the whole forest, not just individual trees.


Creating a Topic Taxonomy: Navigating Beyond Keywords


With advancements like deep learning, neural networks, and Google's RankBrain, the focus has shifted from just keywords to understanding the actual topics within content.


Search queries revolve around topics and can be organized hierarchically, like:


Beauty > Makeup > How-to


Similarly, webpages cover multiple subtopics within a main theme. When considering a topic, it's essential to identify and break down its various components.


Subtopics for Webpages


For a clothing product page, the subtopics – the details consumers expect – could include:


  • Size
  • Material
  • Fit
  • Fabric
  • Care
  • Description
  • Reviews

These elements enrich the webpage's content, offering a comprehensive view of the clothing product.


In the case of a webpage about building links, the subtopics might involve:


  • Research
  • Analysis
  • Outreach
  • Templates
  • Subject Lines

These subtopics form the building blocks for a webpage providing insights into link-building strategies.


Highlighting the Significance of Topics and Subtopics


During a live website audit at an SEO conference, an individual expressed frustration over their inability to rank for 'Financial Information.' Despite saturating titles, headers, and alt text with the keyword, their efforts were falling short.


Upon examining the website, it became evident that the primary focus was on 'Financial Advice,' not 'Financial Information.' Curious, I asked why they targeted the latter if their content revolved around advice.


Their response was enlightening: the keyword 'Financial Information' had higher search volume, as indicated by a Google Trends screenshot.


However, despite optimizing links and keywords, the website couldn't rank for 'Financial Information' because its core topic was 'Financial Advice.'


This emphasizes the critical importance of first understanding the webpage's topic and then outlining relevant subtopics aligned with user expectations.


In today's SEO landscape, it's widely acknowledged that Google no longer matches search queries to keywords. Instead, it matches queries to meaningful answers, and these answers consistently revolve around well-defined topics and subtopics.


Give Clear Answers, Avoid Too Much Detail


When you're sharing information, it's better to be straight to the point. People want answers that are quick and easy to understand, especially when they're looking for something specific.


Whether you're talking about a product or writing a review, don't get too caught up in unnecessary details. Keep it brief and focused on what really matters.


Google loves fast and accurate information. That's why they named one of their updates 'Hummingbird' – to highlight its speed and precision. Staying precise is essential because it's not just what Google likes, it's what users prefer too.


Thinking about topics in a structured way helps you stay on track, delivering information that's both clear and complete without overwhelming your audience.


Conclusions


Think of organizing information on your website like creating a clear roadmap. It's important for SEO, making your site more visible. 

This is true for my website, King Peedia, where we provide easy-to-understand and helpful topics about SEO. Using a roadmap, or topic taxonomy, ensures our visitors find what they need quickly. It's like being a friendly guide in the big online world, making sure people get the right information easily.



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